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90後買家要吃甚麼,賓士開出第一張菜單

看到賓士(Mercedes Benz)在2017上海車展揭幕的全新小型房車Concept Sedan A,毫無疑問地,你可以預見賓士(Mercees Benz)將在未來5到10年,仍繼續在全球豪華車市場呼風喚雨,再次稱霸。

自2012年起,賓士靠著推出全新世代小型車NGCC,如A、B、GLA 、GLC 和CLA Shooting Brake等五個系列小車,反敗為勝,在全球豪華車市場不斷攻城掠地,吸引新一批的買家,使得銷售超越AUDI,挑戰BMW,現在賓士還再接再勵,現在馬上推出新世代的小車,發動新一波攻勢,Concept A Sedan搶先亮相,先試水溫。


賓士今年初曾推出GLA的小改款,但重頭戲在明年,賓士正在規畫全新改款的小車系列。18日在上海車展,賓士發表外型十分搶眼的Concept A Sedan小型四門房車概念車,原廠選在上海全球首發,當然意味這台車鎖定了大陸那些所謂90後的買家,也更放眼於全世界那些Y世代的年輕人。

原廠宣稱Concept A Sedan結合賓士最新的設計語彙感官純淨(Sensul Purity),運用「美學A」的雕塑線條勾勒車型,使它具備強烈肌肉感。同時全車有很勻稱比例。按原廠所說,Concept A Sedan 車身尺碼為長4570mm寬1870mm、1462 mm車長明顯比現在的NGCC家族成員短了近10公分。

Concept A Sedan車型雖是一台三廂式的小型房車,如垂直的C柱是最顯著的 特徵,但它卻同時具備轎車的運動化風貌,融入賓士跑車的設計手法,有修長的車室, 車頭有泛美式的直瀑式水箱罩,配上中置的三芒星,大開口的前氣壩,低置且運運用賓士鑽石格紋的氣柵,車頭為鷹眼式LED燈組,有結合鑽石格紋的光條的日行燈。

車側有挑高的腰線,並配上較大的車窗,同時配有五輻式20吋輕量化輪圈,完全跑車架勢。另外,車尾也十分跑車風,有和頭燈相呼應十分搶眼的三角造型的尾燈,車尾鈑件有簡約切割線條,後保桿下方也有顯眼的下分流器,並配有燻黑的整合包覆式尾管。

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