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大型重機買氣縮,退燒了嗎? Honda 不這麼想

5月18日,中部發生一起車禍,一台Honda的CBR大型重機因為緊急煞車,車尾上翹而失控,女騎士當場重摔受傷,而同一天,台灣本田重機Honda Motorcycle則舉辦大型車秀,共發表9款大型重機,包括新款的CBR。

從2012年起連年大幅成長,但到2016年路成長停止,出現小幅度衰退,難道是大型重機買氣冷淡了嗎?業者說有可能,近幾年發生多起重機事故,負面形象讓原本有意加入大型重機行列的買家縮手,2016年台灣大型重機市場相較於2015年衰退了12%,多數業者轉趨保守,但是HONDA無畏買氣衰退,2016年逆勢成長215%,今年企圖心更旺盛,5月18日舉辦年度車秀,一共發表9款新車。事實上,日前交通部正在研議為大型重機開放國道路權,這對黃牌和紅牌大型重機買氣,將有刺激效果。

本田重機年度9款新車中,其中有 5款是首次導入台灣,包括全新的X- ADV跨界車,以及搭載V型4缸引白VFRR800F 、VFR 800X,還有高檔次CBR車系,包含CBR1000 Fireblade和CBR1000RR Fireblade SP。其他還有2017新年式的人氣車CB650F 和CBR650F,以CB1100EX和CB1100RS。

除了新車攻勢,台灣本田重機Honda Motorcycle也 增加新的銷售據點,目前北中南有四個大型重機銷售據點,除了展示新車,提供維修服務,並有VIP的休憩空間和淋浴間及置物櫃功等設施,而這些據點也為車友車聚的落腳處,而台灣本田5月20日將再啟用全新的三重據點。

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